Position – Executive – Market Campaign
Company – Tata Elxsi
Exp. – 0 to 2 years
Location – Bangalore/Bengaluru, Trivandrum/Thiruvananthapuram, IN
Planning and execution of Inbound and Outbound marketing campaigns, Content creation, identification and execution of marketing channels for Aircover and customer connect with prospects to generate sales qualified leads.
ABM (Account based Marketing) plans for expanding business into new divisions of key accounts. Support QBRs (Quarterly Business Reviews) and tech days, branding for milestone celebrations, and testimonials.
Achieve distinguished positioning in analyst ranking or surveys. Increase brand visibility through extensive participation in industry programs.
Creating a superior customer experience (Warn connect programs, visit management, CSAT surveys actions)
Create an industry-specific brand strategy and achieve differentiated positioning superior to the competition. Focus on digital marketing with an Omni-channel mix aided by website, webinars, email campaigns, events, GTM partnerships, advertisements, customer newsletters, blogs, media articles and social media.
Qualifications and Education Requirements
- MBA / PGP / PGD Full time 2 year program
- B.E. / B. Tech. (Computer Science, Computer Engineering, Information Technology, Electrical, EEE, ECE, Instrumentation, Mechanical, Industrial Design, Production) with 60% (6CGPA) and above.
- Work experience: 0 to 2 years
- Expecting to graduate from the MBA program on or before July 2022
- Shortlisted candidates will be interviewed virtually in the 1st week of May. If exams are scheduled during the said week, the same can be postponed by a week or two.
- Media Communications
- industry/domain knowledge
- Good record of target achievement
- Great interpersonal skills
- Think big, start small, scale fast
Tata Elxsi is amongst the worlds leading providers of design and technology services across industries including Automotive, Broadcast, Communications and Healthcare. Tata Elxsi is helping customers reimagine their products and services through design thinking and application of digital technologies such as IoT (Internet of Things), Cloud, Mobility, Virtual Reality and Artificial Intelligence.
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